5 Benefits of Reusable Shopping Bags in Building Brand Awareness

5 Benefits of Reusable Shopping Bags in Building Brand Awareness

In a world that is filled with thousands of brands, the race to stay ahead of the curve against other companies can seem daunting for any business. As consumers are finding new ways to engage with companies and their brands every day, their short attention spans means that you only have seconds to make a lasting impression with your customers. 

One of the most popular and effective ways to entice consumers and promote your brand is through the distribution of free promotional items at conferences, trade shows, public events, and even online giveaways. Although it may seem counter-intuitive for a company to give away free stuff, promotional items are so popular because they are a great way for companies to solve basic, every day needs of consumers while promoting and marketing their brand. There are hundreds of possibilities when it comes to customized promotional gear to hand out for your company, but many items can be expensive, poor quality, and run the risk of falling flat when it comes to impressing your customers. 

So what is a cost-effective, eco-friendly, practical, and fun way to get your brand into the eyes of the public? It may come as a surprise, but customized reusable shopping bags can really pack a punch when it comes to effective promotional giveaways. In the United States in 2016, promotional bags were shown to generate the most impressions based on a study by Advertising Specialty Institute (ASI). Need more proof of the benefits of reusable shopping bags? Here are 5 ways promotional bags are the way to go to build your brand: 

Benefits of reusable shopping bags 

Cost Effectiveness

One of the biggest benefits of reusable tote shopping bags for your business is that they can be purchased through wholesale tote bag providers, like Bagmasters, that are able to create customized bags suitable for any company’s needs. As with all wholesale items, the larger quantities that are purchased, the cheaper the price per item. There are a variety of sizes and materials to choose from when ordering, from natural canvas tote bags, to more simple and basic paper bags. No matter what the budget is for marketing collateral, there are reusable shopping bags that will be the perfect fit for your company. They are also versatile and can be used for any promotion or event, from conferences to trade shows and local fairs, preventing the need to purchase different marketing materials every time there is an event. 


When it comes to personalizing reusable shopping bags, the possibilities are virtually endless. From the core materials used, to the size, shape, and color; you can have the perfect bags created to capture the personality of your brand. Having a unique and customized logo, inspiring artwork, or even a funny quote printed on bags can help generate interest and draw attention to your business, get people talking, and drive growth. 

Ongoing Free Marketing

The best way to build brand awareness is to get your company and its logo in front of as many eyes as possible. Having your logo on tangible items that are used in public is a great way to get in front of more consumers. Digital promotions cost money to continuously run and are usually only published for a short amount of time. There is also a strong chance that an online campaign might only be seen by a small and very niche consumer base, and could quickly be forgotten about once the campaign is complete. The benefit of reusable shopping bags is that they will continuously be used and at the front of your consumers’ minds. While it was once normal for places like grocery stores to provide free plastic bags to their shoppers; however, these same stores are starting to charge for bags. It is not uncommon to see shoppers who bring their own bags to stores to prevent spending extra money. Help make the lives of your customers easier by ensuring they always have a branded reusable shopping bag ready to go.                     

Environmentally Friendly

It’s no secret that the world is in need of more eco-friendly companies that are committed to reducing waste and their carbon footprint. Using reusable shopping bags as marketing material instead of wasteful printed material and one-time use products will help show consumers that your company is committed to sustainability and taking care of the earth. Customers who are conscious about their impact on the earth will be more likely to follow and support a company that holds their same values. 


There is no limit to the number of tote bag uses and when it comes to building brand awareness, they are a great option compared to other marketing collateral. Unlike items like pens, shirts, and other apparel that have only one use, tote bags can be used in more versatile ways. They are strong and durable, giving consumers a variety of options when it comes to using them and more likely to outlast other freebies, which makes them a more valuable giveaway item. Up the ante even further by giving away larger bags with additional compartments and pockets. 

Whether people realize it or not, tote bags are used nearly every day in a variety of different ways. From the obvious use of carrying things like groceries, work and school supplies, to the more inventive uses like home storage or laundry, the versatility of tote bags makes them the perfect item to help build your brand. Fill them with information about your company, or even better, more swag items to give out to customers.  

When it comes to building your brand with customized reusable shopping bags, Bagmasters has everything you need to get started and make an impact. Start building your bag today! 

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