How to Attract Customers to Your Auto Repair Shop

How to Attract Customers to Your Auto Repair Shop

Auto repair shops face considerable competition, and it's not always easy to stand out from the pack. In addition to top-notch work and quality customer service, successful companies develop targeted strategies that pull in new customers and cultivate long-term loyalty. From strategic alliances to automotive promotional products, here are some tips for attracting more customers.

Ally with insurance agencies. Insurance companies are natural partners for auto repair shops. Look into becoming a preferred or sanctioned shop for top insurance brands in your area. Regularly drop by insurance offices to make them aware that you are eager to earn their business. You should also consider leaving branded items, so you will be top of mind, when clients ask for repair shop referrals.

Ask for reviews. Referrals are a prime source for new business. Unfortunately, they aren't always so easy to get. Reviews can be just as effective however, especially when they provide positive information about your work and customer service. Don't be afraid to ask your customers to post reviews on social platforms, such as Yelp and Facebook. Most people are inclined to trust the word of a friend or family member over an advertisement. If your customers seem happy and satisfied, ask them to post a short review about your business.

Leverage relevant promo products. Promotional products consistently produce major benefits across virtually every American industry, including education, financial, medical and, of course, automotive. In a recent study, the Promotional Products Association International (PPAI) found that branded products have a significant impact on brand reputation and customer loyalty. Among the study's findings included:

  • Nearly 90 percent of promo product recipients said they remembered the branding.
  • Eight in ten said they could recall the messaging on a promo product they received.
  • About 80 percent of recipients said promo products boosted their opinion of a particular brand.
  • Just over eight in ten said they were more likely to do business with a company after receiving a promo product.
  • In addition to all of these benefits, branded products attract new business by acting as functional touchpoints that promote interest and engagement. They also promote repeat business by cultivating loyalty and by keeping your repair shop relevant in the mind of past customers.

    Explore Bagmasters’ impressive collection of branded products for the auto industry and boost brand awareness in your community.


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