5 Ways to Plan a Successful Father's Day Promo Event

5 Ways to Plan a Successful Father's Day Promo Event

Summer provides a number of marketing opportunities for businesses that know how to leverage holiday celebrations. With Father’s Day just around the corner, your company has a chance to engage with potential customers throughout your community. Here are some smart Father's Day celebration ideas that can help you boost brand awareness and cultivate goodwill.

  1. Host an event. Because it occurs near the beginning of summer, Father's Day lends itself to outdoor events. Consider hosting a community gathering, centered on food and festivities. Many businesses successfully engage with potential customers by hosting barbecues that include activities, contests and music. You can make the most of the opportunity by utilizing branded promotional items, such as party cups, water bottles, paper bags and other party accessories.

  2. Partner with non-competing local businesses.You will attract a lot more guests if your Father's Day event offers a diversity of attractions. Consider partnering with non-competing local businesses to add some enticing elements to your gathering. From restaurants to local bands, you won't have too much trouble finding people who would love to reap the promotional benefits of your event. You may even be able to save money on catering and entertainment.

  3. Hold a drawing. You can keep guests engaged longer by holding one or more drawings during your event. Your drawings should include quality prizes that will appeal to your guests. While ties may have been enough to make dad smile years ago, they don't make good Father's Day gifts in 2018. To capture interest, you will want to select intriguing branded items, such as personalized golf accessories, custom pocket knives, custom headphones, branded wireless speakers. You  can stagger each drawing, so the prizes get better near the conclusion of the event.

  4. Create a promo "dad" kit. You can add some whimsy to your event by handing out promotional Father's Day survival kits. Include some aspirin, super glue, first-aid items duct tape, a mini toolkit, a miniature bottle of Tabasco sauce, a custom koozie, stress ball and anything else that might appeal to a typical dad.

  5. Celebrate dad all week. Consider a week-long promotional campaign that includes discounts for dads. Be sure to hand out fliers at your event, so your guests will know that your product or service will be available for less than its usual price. You'd be surprised how many people seize a promotional opportunity when they learn it is exclusive to them.

Love this article? Want to learn about leveraging popular events to boost brand awareness? Let us know on Facebook and Twitter!



Bridal Shower "Survival Kit"

Bridal Shower "Survival Kit"

Asking Friends to Be Bridesmaids and Groomsmen

Asking Friends to Be Bridesmaids and Groomsmen