3 Real Estate Agent Tips for Building a Good Relationship With Clients
For many real estate agents, success strongly hinges on strong client relationships. For any business, exceptional client service should always be a core value. At the same time, there are other critical facets to building trust and goodwill with the people who determine your company's viability. Here is how you can establish effective, long-term relationships with your clients.
1). Be available.
In today's business climate, you have to be more than an email address. Make sure you are available to answer the phone when your clients have a question. If you are too wrapped up to answer every call, always return voice mails within the day. You should also return text messages as soon as possible. This last bit is very important, since most people assume that you have either ignored or forgotten about their texts if they don't get a reply within hours.
2) Treat your clients like people.
Deep down inside, you might view your clients as numbers or even dollars. Hopefully this isn't the case. If it is, however, make sure they can't sense it. Remember that your clients are people first. They have dreams and families and goals just like you. When communicating with a client, pay attention to what they say. Learn and retain key details, not just about their businesses, but about their lives. If you can recall this sort of information at a later date, it will go a long way toward building trust.
3) Acknowledge your appreciation.
Customer appreciation is a good way to build solid, long-term relationships with clients. Not only does it increase the chances of repeat business; it promotes the likelihood of referrals. Learn each client's birthday and acknowledge the occasion with a branded gift. If you work in the real estate market, you can increase the chances of referrals by offering personalized real estate gifts when closing. If you work in the business sector, you can engage clients by offering personalized BBQ tools or golf accessories. Whatever the case, whether it's a promotional memo clip or high-end gift, make sure it clearly showcases your company's logo. This will cultivate client goodwill, while also spreading brand awareness to their friends and business associates.
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