The Top Back to School Promo Items for Your Campaign
With the school season looming on the horizon, students and faculty will soon be headed back to class. During this especially important time, numerous companies look to engage potential clients by leveraging branded products that showcase their logos.
When it comes to targeting the educational sector, custom promo products make a big impact. To get optimal ROI, however, it's important to choose the most effective branded items for your target audience. From supplies and clothing to backpacks and totes for school, here are some of the best ways to engage potential customers.
Which Items Attract the Most Interest?
Whether it's a recruiter at a college fair or distributor trying to land a huge account, numerous business people are constantly looking for ways to make fruitful connections within the education sector. Many leverage branded promotional items to boost brand awareness and cultivate client goodwill. But, which ones make the most sense?
According to research from the Advertising Specialty Institute, certain items offer marketers a better ROI. Among the most impactful options include:
- Clothing: ASI reports that clothing accounts for the largest percentage of promo items sold to schools. Whether it’s team jerseys, sports shirts or school spirit apparel, there are a number of ways to engage clients within the education sector by leveraging custom apparel that showcases your company's unique logo.
- Bags: After clothing, bags are the most popular branded item for schools. Whether it's traditional backpacks, clear backpacks or stylish tote bags for school, there are endless options available to companies who want to connect using functional products that offer relevant, real-world value.
- Drinkware: It may sound surprising, but ASI reports that drinkware is the next most popular item for schools. This is mostly applicable to college campuses, where students are always eager to supplement their limited collections of kitchen items.
- Writing instruments: It probably won't surprise you to learn that pens and pencils are popular items at schools. These days, businesses can stand out from the pack by offering a wide diversity of options, including recycled writing instruments that show an organization's commitment to environmental sustainability.
Branded snacks and water bottles can also make a powerful impact on college campuses, where students rarely turn down free candy, breath mints, pretzels or nuts. Custom kitchenware can also be an effective way to engage college students, who typically own very few household items, when they first move out on their own.
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