Signs of a Reputable Car Dealership
Known for predatory financing and high-pressure sales tactics, car dealerships can be fraught with risk. With that said, there are also plenty of reputable dealers who are dedicated to customer satisfaction. How can you tell the difference? Here are some common characteristics of an honest auto dealer.
It isn't brand new
Although a relatively new car dealership isn't necessarily dishonest, it won’t have much of a reputation either. On the other hand, if a dealership has been around for decades, it's probably because it has served customers well and established a positive reputation in the community.
It is positively reviewed
Just about every type of business has its share of positive and negative reviews. That said, if you continuously run across negative sentiment, you should be wary. How will you know? First, you should check with the Better Business Bureau. You should then go online to see what customers have said about the dealership and the vehicles they sell.
It looks professional
When it comes to car dealerships, you can judge a book by its cover. Look past the all the marketing glitz to see how things are run. Is everything neat and clean? Do the salespeople look professional and well-dressed? Is paint peeling from every wall? Are the windows grimy? While these factors may have little to do with the vehicles, they can give insight into the dealership's reputability or lack thereof.
You have heard of it
A successful car dealership will earn enough revenue to advertise to the public. Whether it's through TV commercials, radio ads or automotive promotional products, it should have the funds to raise brand awareness. If you have never heard of a dealership, you are more likely to run into trouble. On the other hand, if you recognize the dealership's logo from a newspaper ad, custom ice scraper, branded hat or other promo item, there's a good chance the business is legitimate and successful.
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