What Are the Promotional Product Trends for 2017?
For decades, successful companies have leveraged promotional items to build their brands, motivate employees and cultivate client goodwill. That said, product popularity can change from year to year. So which branded items should your company consider in 2017? The following promotional product trends can help you plan a more effective marketing strategy for contemporary consumers.
- Tech Tools: It's not difficult to see why technology is trending in the promotional arena. After all, these items are useful for people across numerous industries. According to the Advertising Specialty Institute (ASI), usefulness is the number one reason why recipients keep promo products. Whether it's a USB drive, Stylus pen or pedometer, branded tech items will continue to pack a lasting promotional punch in 2017.
- Stylish apparel: While basic tees still offer solid promotional impact, 2017 is all about stylish materials and designs. According to ASI, modern consumers are mainly focused on retro and vintage pieces, along with heathered fabrics, polos, pleats and buttoned-down performance shirts with moisture-wicking fabrics and stretchy materials. .
- Green products: Modern Americans are drawn to sustainable products, and this trend is expected to grow in the coming year. Whether you select eco-friendly pens, notebooks or tote bags, green promotional products are a great way to engage younger generations, while showcasing your company's commitment to sustainability.
- High-value items: Over the past several years, companies have begun turning away from cheap, disposable promo products in favor of branded items that offer long-term ROI. At the same time, in 2017 more and more companies will continue investing in higher-value items that create positive brand associations.
Making a Greater Impact
No matter what the current trends, effective promotional campaigns always involve products that offer functional, real-world value. They should also be relevant to a recipient's life, based on his or her business, interests and demographics. Whatever you choose to help market your business, make sure you know your customer, so you can target products that bring a greater ROI.
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