Targeting Millennials with Promotional Tech Products

Targeting Millennials with Promotional Tech Products

As they move into their prime spending years, Millennials are expected to reshape the American economy. If you'd like to engage this growing consumer base, learn how promotional tech products can help.

A Huge Pool of Consumers

When tailoring campaigns toward specific target audiences, businesses should be focusing on America's evolving demographics. Right now, Millennials make up a huge chunk of U.S. consumer spending, and studies indicate that this trend will only continue in the decade to come.

In the report "How Millennials Could Upend Wall Street and Corporate America," experts uncovered the following findings:

  • By 2020, Millennials will make up over 33 percent of all adult Americans.
  • By 2025, they will account for about 75 percent of the U.S. workforce.
  • Millennials already account for over $1 trillion in U.S. consumer spending.

These metrics shed clear light on the shifting nature of American consumers. To achieve continuing success, businesses need to connect with Millennial audiences who have different interests and values compared to previous generations.

Leveraging Tech Products

According to a report by Goldman Sachs, Millennials’ affinity for technology has already begun to reshape the retail space. At the same time, this heightened demand is also causing companies to reexamine their promotional campaigns. Forward-thinking brands are leveraging custom tech products to engage Millennial consumers. Some of the more impactful branded gadgets include:


However they choose to do it, smart companies should be focusing on cost-effective ways to boost brand awareness among the growing Millennial consumer base. With a diverse array of promotional tech items, Bagmasters has everything you need to connect with Millennial audiences and ensure your company's growth now and into the future.

Love this article? Want to learn about leveraging popular events to boost brand awareness? Let us know on Facebook and Twitter!

Using Employee Gifts to Boost Productivity

Using Employee Gifts to Boost Productivity

6 Promotional Products for Outdoor Enthusiasts

6 Promotional Products for Outdoor Enthusiasts