5 Promotional Products that Boost Trade Show Engagement
It's hard to stand out at a trade show when you're surrounded by countless competing booths. To slow down foot traffic, it helps to have branded products that pique interest. If you're preparing for an upcoming event, the following tradeshow promotional products can help you spark engagement.
- Custom tote bags: These versatile products create valuable touchpoints that offer enduring promotional power. You can go traditional with basic branded totes or spice things up with sublimated non-woven totes, beach totes, backpack totes, tablet totes and countless other options.
- Personalized cosmetic bags: Depending on your target audience, these products can make an especially powerful connection. Just make sure to select a nice variety of colors and materials, so you will have a diverse offering that will suit a variety of tastes.
- Microfiber cloth: Few promo products are as inexpensive, lightweight and useful as microfiber cleaning cloth. Now that mobile devices are ubiquitous, there's a big demand for safe, convenient cleaning products. These handy cloths are also ideal for cleaning eyeglasses and sunglasses.
- Reusable hot and cold packs: The odds are pretty fair that you will be targeting adults at your next trade show. As we all learn, aging comes with plenty of aches and pains that make free hot and cold packs especially attractive. Enhanced by your brand, these items tend to go like hot cakes. They also get used and reused for extended periods of time.
- Branded lip balm:
More of a seasonal product, lip balm is a very attractive item during the dry winter months. If you will be attending a trade show in a cold, blustery Midwestern city, you can attract some steady traffic by offering a free solution to cracked, stinging lips.
Things to Consider
To resonate with attendees, you need promotional items that offer actual real-world value. Unique items are fine for pulling people to your booth; however, if they don't offer any value, they will ultimately end up lost or in the garbage hours after the event. For optimal ROI, choose branded tradeshow items that pack a long-term promotional punch. This is the best way to stay relevant in the minds of your customers even after they've left the facility.
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