Choosing the Right Promotional Products for Your UVP
The most effective marketing strategies complement the unique aspects of a company's brand. To make sure your campaign performs at the highest level, learn the most effective promotional products to reflect your business's distinct UVP.
What is a USP?
Your company's unique selling proposition (USP) describes the benefits of your product or service. Essentially, it is a clear statement explaining how you can solve your customer's needs. It should also show exactly what distinguishes your product or service from the competition. A compelling UVP (unique value proposition) should appear in virtually every marketing campaign. It should also be one of your main considerations when choosing the most effective promotional products.
When choosing a promotional product, most businesses consider the recipients and the event. While this is a good practice, it's also important to factor in your UVP, so you can optimize engagement in a manner that will ultimately lead to increased sales.
Some companies integrate their distinct UVPs into their promotional product campaigns better than others. Here are a few examples of branded products that effectively carry UVPs.
Hand Sanitizer: These promotional items are no-brainers for health and wellness companies, along with doctor's offices and personal trainers, making it very versatile and one of the best promotional items.
Flash Drives: These are high on the list of the most effective promotional products for companies dealing with technology or digital service. They’ll come in handy when these companies need them for presentations, trade shows, or even storing personal data.
Travel Mug: Branded beverage holders, such as stainless-steel promotional mugs and insulated thermoses, are great for people on the go. Show your UVP by handing these out at your next event for an extremely useful and effective promotional product.
Tote Bags: Put together a gift bag to give out using a branded tote bag or even drawstring bags. You can put branded pens and promotional lip balm in these tote bags to show your clients you’re willing to take the extra step to stand out. This gives you more brand exposure, as lip balm and branded pens are items people use on a daily basis.
Journals and Notebooks: Useful for all types of companies, notebooks can be a great way to show your UVP. They are one of the most effective promotional products because people will see your company logo every time they take out their journal to jot something down.
Travel Items: Ideal for companies targeting the travel industry, these promotional items also provide great opportunities for ordinary businesses to engage with frequent travelers. The best promotional items for travelers include branded luggage tags, luggage, travel wallets, USB car chargers, utility kits, and toiletry kits.
Fans: For companies who’s target audience are clients who love the outdoors, fans can be a great way to integrate UVP. They’re the best promotional items because clients will be reminded of your company every time they use their handy new fan on a hot day.
When it comes to choosing the most effective promotional products for your UVP, it pays to have your ducks in a row. While certain types of promotional items can be branded and shipped at a moment's notice, others aren't so easy to prepare. If you wait too long to order your effective promotional products, you could be forced you to settle for something less relevant to your business due to inventory and shipping restrictions. With this in mind, be sure to plan your promotional strategy weeks or months in advance, so you can get engaging branded items that reflect your UVP.
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