Choosing the Right Promotional Products for Your UVP

Choosing the Right Promotional Products for Your UVP

The most effective marketing strategies complement the unique aspects of a company's brand. To make sure your campaign performs at the highest level, learn why your branded promotional products should reflect your business's distinct UVP.

What is a USP?

Your company's unique selling proposition (USP) describes the benefits of your product or service. Essentially, it is a clear statement explaining how you can solve your customer's needs. It should also show exactly what distinguishes your product or service from the competition. A compelling UVP should appear in virtually every marketing campaign. It should also be one of your main considerations when choosing effective promotional products.

When choosing promotional products, most businesses consider the recipients and the event. While this is a good practice, it's also important to factor in your UVP, so you can optimize engagement in a manner that will ultimately lead to increased sales.

Some companies integrate their unique UVPs into their promotional product campaigns better than others. Here are a few examples of branded products that effectively carry UVPs.

  • Hand Sanitizer: These products are no-brainers for health and wellness companies, along with doctor's offices and personal trainers.
  • Flash Drives: These items are well-suited for any company that deals in technology or digital service.
  • Travel Mug: Whether it's a stainless steel coffee mug or insulated thermos, branded beverage holders are ideal for business people on the go.
  • Travel Items: Ideal for companies that target the travel industry, these items also provide great opportunities for ordinary businesses to engage with frequent travelers. Among the most effective promotional travel items include branded luggage tags, garment bags, travel wallets, umbrellas, utility kits, toiletry kits, support pillows, book lights, luggage and USB car chargers.

Planning Ahead


When it comes to choosing the most effective promotional item for your UVP, it pays to have your ducks in a row. While certain types of products can be branded and shipped at a moment's notice, others aren't so easy to prepare. If you wait too long to order your products, you might face inventory and shipping issues that could force you to settle for something less relevant to your business. With this in mind, be sure to plan your promotional strategy weeks or months in advance, so you can get engaging branded items that reflect your UVP.

Love this article? Want to learn about Other Corporate Gifts for Digital Nomads? Let us know on Facebook and Twitter!

5 Promo Products for Real Estate Professionals

5 Promo Products for Real Estate Professionals

Prepare for Your Tradeshow with this Handy Checklist

Prepare for Your Tradeshow with this Handy Checklist