Transcend Geographic Borders with Branded Travel Gifts
New companies make inroads in their industries by focusing on their local markets. Once they've established themselves, however, smart businesses increase their customer pools by expanding their geographic boundaries. Here's how you can use personalized travel gifts to make your brand more salient.
Expanding Your Impact
A good promotional gift should cultivate client goodwill by providing real-world function. At the same time, companies enjoy better ROI when their promotional gifts have the power to influence other potential customers.
Among the most effective branded travel gifts include:
- Travel Accessories: Make your message mobile with branded luggage tags, garment bags, travel wallets, umbrellas, utility kits, toiletry kits, support pillows, book lights and USB car chargers.
- Bags, Briefcases and Duffels: All travelers need places to store essential cargo. Whether it's a stylish briefcase, backpack, duffel, hard-sided carry-on, wheeled carry-on or laptop bag, travel storage items present an ideal opportunity to showcase your logo, while boosting client goodwill.
- Tech Products: Modern travelers can't resist tech products such as Stylus pens, flash drives, tablet holders and headphones. USB drives can be especially valuable, because they often change hands between business associates.
- Golf Gifts: While they may not seem like traditional gifts for travelers, branded golf products have a way of making the rounds. When they travel, business people often make a habit of bringing along their golf gear to try out at new courses. Whether it's branded tees, score counters, ball markers, towels, shoe bags, club head covers or umbrellas, branded golf gear gets your logo more exposure, especially when your clients tee off with their work associates.
Whether they are traveling by plane, bus or car, your clients have the power to spread your company's message from city to city. To leverage this opportunity, however, your promotional products must offer stylish, practical solutions to common traveling woes. The higher the quality, the more essential these products become. This creates lasting promotional power that will travel alongside your clients wherever their business takes them.Love this article? Want to learn about leveraging popular events to boost brand awareness? Let us know on Facebook and Twitter!