Leveraging Branded Products in Your Local Market

Leveraging Branded Products in Your Local Market

For countless companies throughout America, success depends on local outreach. If you're looking for new ways to increase your customer pool, learn how to leverage branded products in your community.

Making an Impact

Some businesses are fixated on boosting their customer pools by expanding their geographic boundaries. For others, it makes more sense to focus the bulk of their marketing dollar on a hyper-local strategy.

A broad advertising campaign is fine once you've established a consistent revenue stream in your community. Until then, the following strategies can help you leverage branded products to turn local leads into paying customers.


Participate in your community online. This is a great way to build up your search engine rankings, while boosting your reputation among local businesses and consumers. Get involved in a small business community such as Townsquared, which allows small business owners to interact with each other. This is especially useful for companies that deal in B2B products and services. Once you establish relationships, you'll have plenty of opportunities to utilize branded gifts and customized products for local businesses.

Participate in local events. It's important to sink roots into the local community by getting involved as much as possible. Whether it's a holiday gathering or some other seasonal event, see if you can reserve space for a table or booth, so you can pass out relevant promo products and boost brand awareness.

Hold a drawing. Contests and drawings are great ways to gather contact information. A quality branded product can make an enticing award. You can also hand out cost-effective promo products in return for each person's entry. However you choose to set them up, drawings and contests are a great way to generate new leads.

Become a sponsor. Whether it's a charity run or little league team, there are all sorts of opportunities to showcase your brand through community sponsorships. During the race, game or event, you'll have the chance to pass out promotional materials to family, friends, participants and fans.

Bagmasters offers an extensive array of customized merchandise that allows you to spread brand awareness in your local market. Explore our extensive line of promotional products and discover smart solutions to your unique marketing challenges.

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