Leveraging Branded Products in Your Local Market

Leveraging Branded Products in Your Local Market

Leveraging Branded Products in Your Local Market

For countless companies throughout America, success depends on local outreach. If you're looking for new ways to increase your customer pool, learn how to leverage branded products, like promotional coolers, custom tote bags, and other promotional or branded products in your community

Making an Impact With Branded Coolers and Others Products

Some businesses are fixated on boosting their customer pools by expanding their geographic boundaries. For others, it makes more sense to focus the bulk of their marketing dollars on a hyper-local strategy and get their company logo recognized within the local community. 

A broad advertising campaign will work once you've established a consistent revenue stream in your community. Until then, the following strategies can help you leverage branded products, like branded coolers with your company logo, tote bags, and many other items, to turn local leads into paying customers. 

Participate in your community online

This is a great way to build up your search engine rankings, which will grow your business both in and out of your community, while boosting your reputation among local businesses and consumers. Get involved in a small business community such as Townsquared, which allows small business owners to interact with each other. This is especially useful for companies that deal in B2B products and services and could also help companies with similar clientele collaborate. Once you establish relationships, you'll have plenty of opportunities to utilize branded gifts and customized products for local businesses. 


Participate in local events 

It's important to grow your company’s roots within the local community by getting involved as much as possible. Whether it's a holiday gathering, local sports events, hosting a company picnic for the community, or other seasonal events, see if you can reserve space for a table or booth and bring out a branded travel cooler full of refreshments to hand out. This way, you can attract people to your booth and pass out relevant promo products and boost brand awareness, making your company more visible. 

Hold a drawing

Contests and drawings are great ways to gather contact information to use to reach out to potential buyers in the future. A quality branded product, such as a customized or promotional tote bag or a branded cooler or cooler bag with your company logo, can make an enticing award. You can also hand out cost-effective promo products, like promotional pens, in return for each person's entry. Regardless of how you choose to set them up, drawings and contests are a great way to generate new leads. 

Become a sponsor

Whether it's a charity run or little league team, there are all sorts of opportunities to showcase your brand through community sponsorships and show the community your support. During the race, game or event, you'll have the chance to pass out promotional materials to family, friends, participants and fans. 

Ready to start leveraging branded products? Bagmasters offers an extensive array of customizable merchandise, such as tote bags, custom coolers and many other products, that allow you to spread brand awareness in your local market. Explore our line of promotional products and discover smart solutions to your unique marketing challenges.

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